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Is the mediums in which you are using to convey your brand message to your consumers. Some of these mediums include but are not limited to:

  • Print

  • Digital

  • Radio

  • TV

  • Website

  • Billboards


Is the strategy behind advertising placement. This is where the numbers game comes into play.

  • What are the results?

  • Are you getting the best return of investment for your business, service, or product?  

  • Are you reaching the correct demographics?

  • Is the response the response your aiming for?

This is where the metrics are determined.