The greatest success I can have is knowing I've helped others succeed!

We work with businesses and organizations at every stage on the branding journey. Whether just starting out, rebranding, or with certain projects. Below is information about the whole process broken into steps.


Brand Strategy Process

At Stance Creative, we work with companies who are in their infancies or evolving. We work with businesses and organizations of all sizes to define their purpose, understand their customers, figure out their voice, and compose their goals.

Positioning is a marketing strategy that defines what a brand is, its attributes and its competitive assets. Brand positioning develops an emotional connection with your customers.

User persona exploration is the process we use to determine your current or ideal customer, in short, your target demographics. Much like UX design (user experience) for websites, we take a similar approach to "in real life" customers. We develop John and/or Jane Doe, and map out scenarios in which those users might interact with your brand to help us determine pain points and provide insights to user behaviors.

Brand attributes are tendencies that describe the innate elements of a brand. Attributes reveal the brand's functionality, character, and physical makeup through imagery, language, and actions. They are what allows customers to identify brands.

We also conduct a competitive audit by analyzing your brand's competitors. Allowing your brand to position itself and gain market share.

 Logo Design and Messaging

A "brand" is the customer's emotional attachment and recognition to your company, product, or organization. We help by building a consistent and thorough experience to build lasting relationships.

After coming up with a strategy we research and offer a few distinguished styles scapes that would represent your brand to your customer. From there we develop logos and identity systems.

A "brand" does not stop at imagery. Naming and messaging are just as important. We work with you to develop your verbal identity using the purest voice for your brand.

With both logo and messaging established we can create brand guidelines. This is the consistency that provides the integrity of a brand. Brand guidelines include a blueprint for logo usage, stipulations for typography, color, iconography, image style and usage, and more. This allows different people to administer your brand consistently.

Message delivery or advertising is how customers engage with your brand. This can be anything from print to web design, to digital advertising, or intrusive advertising like radio or tv. After everything else has been thoroughly developed we can now move onto this stage.